Henkel to acquire majority stake in Hello Body, Banana Beauty and Mermaid+Me owner Invincible

Published: 3-Aug-2020

The deal with Invincible Brands Holdings includes a 75% stake in the Berlin-headquartered company

You need to be a subscriber to read this article.
Click here to find out more.

Henkel, the German beauty giant, has entered an agreement to acquire a majority stake in Invincible Brands Holdings, the parent company of beauty brands Hello Body, Banana Beauty and Mermaid+Me.

The deal will see Henkel buy a 75% stake in the Berlin-headquartered company, while the remaining 25% will continue to be owned by founders Bjoern Kuene and Gennadi Tschernow, alongside private equity fund manager Capital D.

Henkel to acquire majority stake in Hello Body, Banana Beauty and Mermaid+Me owner Invincible

Henkel CEO Carsten Knobel said: “As part of our strategic framework for

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like