It may seem arbitrary to the consumer, but labelling can be a regulatory minefield for brands, as Hamlins LLP Intellectual Property Partner Matthew Pryke explains...
How would you describe today’s labelling landscape?
The landscape for cosmetic labelling is complex and largely misunderstood by a significant portion of brand owners and retail suppliers. This complexity arises from the cosmetic labelling process having obligations set at various layers of the supply chain and, to ensure legislative compliance, consequently it is often extremely time-consuming and expensive.
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