How cosmetics brands can prepare for Singles Day in China

Published: 2-Oct-2019
Finance Retail

With November on the horizon, Singles Day is fast-approaching. But what can global brands do to prepare for the annual surge in e-commerce sales?

You need to be a subscriber to read this article.
Click here to find out more.
Elena Gatti

Elena Gatti

Holiday promotions play an outsized role in China’s e-commerce industry.

For one, the sheer number of orders and items transacted during these e-commerce holidays is incredible, especially when compared with Amazon’s Prime Day and Black Friday.

On Alibaba’s platforms, Singles Day, or Guanggun Jie, alone generated nearly US$31bn in GMV in 2018, whereas Black Friday in the US generated just $6.22bn in sales.

And in many cases, sales during Singles Day and other holidays can account for well over half of a brand’s annual sales.

However, many brands and retailers have trouble preparing for these holidays. They are not used to

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Azoya
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Finance

How luxury brands can navigate daigous and dwindling demand in China

Read more
Lagging demand for prestige beauty has hit luxury beauty companies hard in 2024. But why is this the case, and what more needs to be done by brands?

Trending Articles

  1. THG revenue growth boosted by beauty's 'standout performance' The increased revenues reported in Q1 builds on THG’s return to growth in the final quarter of 2023
  2. The Body Shop's downfall triggered by failing to secure credit The beauty company’s owner Aurelius Group failed to secure new funding, according to reports in The Telegraph
  3. Exclusive: CeraVe hits the road with ‘myth-busting’ skin care tour The CeraVe High University Roadshow will visit ten UK universities to debunk the biggest myths surrounding treating acne-prone skin
  4. Puig sets IPO target for close to €14 billion The Spanish beauty giant plans to sell Class B shares at €22 to €24.50 each, which would value the group between €12.7bn and €13.9bn
  5. Nivea helps push Beiersdorf sales to €4.9 billion in H1 Sun protection was pinpointed as a strong performance segment for the German giant's Nivea, Eucerin and Aquaphor brands

Upcoming event

China Beauty Expo

22-24 May | Shanghai, China See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Finance

How luxury brands can navigate daigous and dwindling demand in China

Lagging demand for prestige beauty has hit luxury beauty companies hard in 2024. But why is this the case, and what more needs to be done by brands?
You need to be a subscriber to read this article.
Click here to find out more.
Finance

Key lessons from Chinese brands who survived the impact of coronavirus

As life in China makes a return to normality, beauty brands are reflecting on the successes of the past few months – and surveying the damage. But what can outsiders learn from the country's highs and lows?
You need to be a subscriber to read this article.
Click here to find out more.
Retail

Could social retailing take over from e-commerce in China?

Social commerce is gaining traction in the Asian market, so what can beauty brands do to capitalise on this new form of retailing?
You need to be a subscriber to read this article.
Click here to find out more.
Retail

How can US cosmetics retailers break into China?

With cosmetics and personal care one of the top product categories among Chinese consumers, how can US beauty brands approach this market?
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Exclusive: Why Milk Makeup is levelling up its expansion

The US make-up brand is accelerating its UK presence this year with a new retail partnership with Boots and product newness which blends beauty and lifestyle
Finance

PZ Cussons to sell St. Tropez in bid to return to growth

The owner of Charles Worthington and Sanctuary Spa has struggled with declining sales with its Africa business hit by devaluation of the Nigerian naira
Finance

Former investor accuses Revolution Beauty of ‘deceit’ and seeks £45.2 million claim

Chrysalis Investments is taking legal action against the fast beauty retailer, accusing it of ‘negligent misstatement and/or misrepresentation’
Subscribe now