How far can beauty brands take wearable technology?


Brands are making headway with NPD

There is no escaping the current buzz around wearable technology. It was a hot topic at this year’s South by Southwest – the annual music, film and interactive conference, and it seems no sector has been untouched by the phenomenon, beauty included.

Jill Pinner

The most natural progression to existing technology had to be wearable tech – a connected device, which literally becomes part of our attire. Cosmetic brands appear to be some of the early adopters of using wearable technology to enhance their customer’s retail experience. Take YSL, which partnered with Google Glass to create a high-tech make-up experience in Selfridges. Putting aside the fact that Glass is currently undergoing a revamp, the technology was utilised to create a bespoke experience including advice and tutorials from the make-up artist, which was recorded by Google Glass and sent to customers digitally.

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