How to create a beauty brand

Published: 5-Oct-2016

Finding the right gap in the market could be key to a new beauty brand's success

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Beauty consumers are savvy and are always on the lookout for new solutions to old problems.

Curly By Nature Founder Klerissa McDonald explains how finding the right gap in the market could be the key to your success.


How to create a beauty brand

This is a contributed article by Klerissa McDonald, the founder of award-winning brand Curly By Nature.

The genetically Curly Hair experts take pride in using traditional artisan methods to produce high performance eco-luxe and holistic hair care solutions and education for all curly hair types.

Klerissa has over 15 years of experience as a holistic hair care practitioner as well as a background in Cosmetic Sciences.

She offers products, expert advice and healthy hair maintenance services at her Care Clinic curlybynature.com/careclinic and blog curlybynature.com/blog.


The beauty industry relies on innovations and innovators to move forward.

Innovation is the key driver of industry growth and it influences trends as well as customer expectations. For this reason, the industry is always looking for new brands and products.

In saying this, creating something brand new can be the most relentless, stressful but most rewarding experience ever.

I created a brand from scratch with new quality products that cater to an underserved and borderline ignored market.

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