Beauty consumers are savvy and are always on the lookout for new solutions to old problems.
Curly By Nature Founder Klerissa McDonald explains how finding the right gap in the market could be the key to your success.
This is a contributed article by Klerissa
McDonald, the founder of award-winning
brand Curly By Nature.
The genetically
Curly Hair experts take pride in using
traditional artisan methods to produce
high performance eco-luxe and holistic
hair care solutions and education for all
curly hair types.
Klerissa has over 15
years of experience as a holistic hair care practitioner as
well as a background in Cosmetic Sciences.
She offers
products, expert advice and healthy hair maintenance
services at her Care Clinic curlybynature.com/careclinic
and blog curlybynature.com/blog.
The beauty industry relies on innovations and innovators to move forward.
Innovation is the key driver of industry growth and it influences trends as well as customer expectations. For this reason, the industry is always looking for new brands and products.
In saying this, creating something brand new can be the most relentless, stressful but most rewarding experience ever.
I created a brand from scratch with new quality products that cater to an underserved and borderline ignored market.