In the third instalment of Pure Beauty's retail sales series, Nikki Taylor discusses how to ensure your customers will always come back to you...
In parts one and two of this series I covered connecting and building a rapport with your customers. In the last instalment I’m going to show you how to develop this to ensure your customers will always come back to you.
Loyalty cards
As I have previously described there has been a huge increase in online beauty shopping, either through bricks-and-mortar online sites or the increasingly popular websites that are dedicated solely to beauty products. However, I know your customers still desire the face-to-face service that the in-store experience brings together with the immediate thrill of leaving with their chosen product in their hands.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.
