Sam Rutley
High street retailers are increasingly looking for new ways to improve their turnover and keep up with e-commerce sales – but it’s becoming clear that battling against digital is not the best solution.
On the contrary: research published by e-commerce agency PushON has revealed that more than 32% of shoppers want to see digital features such as AI chatbots or virtual try-ons in store, making the shopping experience more seamless.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.
