Hybrid beauty products blur the lines between skin care and make-up

By Michelle Yeomans 29-Nov-2016

Consumers are embracing multifunctional beauty as brands expand their product offerings beyond BB and CC creams

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Thanks to a combination of scientific know how and high levels of creativity and innovation, the multifunctional colour cosmetics category has taken off in recent years, with BB and CC creams leading the way.

Picking up the baton now is a new wave of products blurring the lines between skin care and make-up ever more as claims extend into . . .

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