During the Cosmoprof exhibition, on 5 April in Bologna, Italy, ITE Group presented its beauty events portfolio to the international beauty industry market. Major events in the portfolio include InterCHARM Ukraine (Kiev) and Beauty Eurasia (Istanbul).
“The main purpose of our presentation was to demonstrate that ITE Group united a unique experience of ten emerging markets in the world of beauty. Cooperating with one company, and even with one manager, the client gets a guarantee to settle issues of entering our every local market. In addition, joint efforts provides enhanced exhibition cross-promotion in the world market." said Tatyana Fedorova, head of beauty & health department of Premier Expo (ITE subsidiary in Ukraine).
Since 2007, British exhibition operator ITE Group plc has spread its beauty events throughout the fast growing markets of CIS, South Eastern Europe, and, finally, of the South-Eastern Asia and Pacific. International businesses know the value of staying in touch with clients at a trade exhibition. ITE is more than an exhibition and conference organiser.
Why should business choose ITE Personal Care & Beauty Events for promotion? In the last two years, after the acquisition of six major local shows, ITE Group became a leader of beauty exhibition market in Ukraine, Turkey and South-Eastern Asia. Now, ITE beauty events portfolio consists of 12 large beauty industry shows in ten countries – Azerbaijan, Indonesia, Malaysia, Myanmar, Russia, Thailand, Turkey, Ukraine and Vietnam. One international event organiser offering ten markets.
What is the ITE PCB Events portfolio?
- Total gross exhibition area in 2013: 89,600sqm
- Total exhibitors number in 2013: 2,521
- Total professional visitors number in 2013: 132,361
- Solid database of the professional visitors: 243,269
- ITE is a respected and trusted partner of national government organisers and industry associations
Two jewel beauty shows of the portfolio are InterCHARM-Ukraine (Ukraine, since 2003) and Beauty Eurasia (Turkey, since 2005).
The largest exhibition in the portfolio is InterCHARM-Ukraine, to be held on 17-19 September in Kiev, Ukraine. The 2013 edition data, internationally audited, includes: 569 exhibitors, 21 represented countries, 30,730 registered visitors from 36 countries. The show covered 20,973 sqm gross area.
