Indian beauty e-commerce website nykaa.com has put in a strong performance over the last nine months, having registered 323% growth.
As well as strong sales, the company has also recently been recognised for its innovative take on e-commerce, scooping the prize for The Most Innovative e-commerce company at India's The eTales Awards 2015.
In 2014, the company opened its first travel retail store at Domestic Departures in Terminal 3 at IGI Airport in Delhi. More stores are slated to open in the future, as the company expands its bricks-and-mortar offering.
Falguni Nayar, Founder and CEO, said: "The award recognises a unique e-tailing model Nykaa has put in place through a curated catalogue, well-structured website and providing customers with advice through various channels including the chat functionality, Beautybook e-magazine, experts online, YouTube tutorials and the interactive virtual makeover tool. Going forward, Nykaa plans to integrate its online presence with offline stores using CRM tools to provide a one-stop beauty solution to women all across India."
