More beauty brands are turning to online stars to promote their products, and reaping the benefits.
With YouTube stars releasing best selling books, launching their own TV shows and even appearing in Madame Tussauds, the power of social media has never felt more real.
Increasingly, brands are turning to online influencers in a bid to promote their products. But the success of these methods has been largely unmeasured.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now
Already a subscriber? Sign in here.