Introducing Generation Alpha: The 22nd century consumer

Published: 27-Oct-2015
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Those born after 2010 present a group of consumers that will one day have phenomenal spending power

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We’ve all heard about generation X (aged 35-55), Y (aged 20-34) and even Z (aged 15-19), but what about Generation Alpha?

Representing a generation that currently has little to no real spending power, Generation Alpha relates to those that were born after 2010 and will live into the 22nd century. However, despite being financially powerless at present – or rather, financially dependent – this generation is being touted as the one to watch for companies that are thinking long term.

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