It’s been hard to ignore the trend for coconut water over the past few years. The popularity of the drink, lauded for its health benefits, has rocketed so high that you’d be hard pressed to find a supermarket now that doesn’t stock it.
But if analyst predicitions are right, it looks as though coconut water might have found its match in birch water. What gives birch a leg up on its tropical rival, is that it is being sold on the premise that it is not only an investment in health, but also has numerous beauty benefits including anti-ageing qualities.