JAKKS buys children's make-up brand C'est Moi

Published: 17-Oct-2016

C'est Moi sells products for children that perform on-stage

Children’s skin care and make-up brand C’est Moi has been snapped up by JAKKS Pacific, a manufacturer and marketer of toys and conusmer products.

The brand creates make-up and skin care products for children who do on-stage performances aged four to 12. Products include cleansers, moisturiser, sunscreen, eyeshadow, powder, lip gloss, mascara and nail polish, among others.

JAKKS holds the licenses for a number of popular brands including Nickelodean, Warner Bros, DreamPlay Toys.

It also creates products such as halloween costumes, art activity kits, action figures and electronics.

Jessica Tang, Founder of C’est Moi, said everyone in the company was “thrilled” to be joining the JAKKS portfolio.

She said: “JAKKS recognizes the importance of balancing children’s artistic dreams with the need to provide products that are appropriate to their age.

“Younger and younger kids today are struggling with skin care issues, and now more than ever parents are seeking products that will help their kids establish good skin care habits for healthy skin for decades to come.”

C’est Moi’s skin care products are manufactured in France, while its make-up is made in several EU countries.

The brand has an international distribution network with products circulated in Singapore, Dubai, Australia and Malaysia.

JAKKS plans to launch the brand globally in 2017, keeping on members of the brand’s management team to aid the expansion.

You may also like