Joey New York has announced that it has bought a majority share in Labb Aesthetic Beauty Bar, owner of several Botox brands, thanks to a deal with 4BG.
Joey New York will now have a 51% stake in The LABB, Botox Cosmetics LABB and botoxlabb.com. 4BG will own the remaining 49%, forming a new joint venture.
The Labb Aesthetic Beauty Bar’s brands all focus on injectable services. The clinics offers only injectable fillers including Botox, JuvEderm, Restylane, Perlane and Voluma – all FDA approved products manufactured by Allergan and Galderma.
It opened its first clinic in Miami earlier this year. The new joint ownership is proposing to open more destinations across the US.
Joey Chancis, CEO at Joey’s New York, commented: “We have been doing a market research and identifying the best city, states and neighbourhoods for this concept. We plan on an aggressive roll out in the next 18 months with potential LABB locations in southern California, Las Vegas, Nevada as well as the New York area and its surroundings.”
Danielle Smith, CEO at 4BG, added: “Our goal is to essentially become a major player in the injectable arena by continuing to become masters are what we do. We can now offer these services to the masses as a part of their typical daily grooming rituals, such as brows, nails, hair, teeth cleaning, etc.”
Chancis added: “This is a truly unique concept that we feel is the future of beauty. We are essentially brining the injectable business to the retail level by making it both easily accessible and affordable.”
