John Lewis has been named as the UK’s top retailer on mobile for the second year in a row. The Episerver Mobile Commerce report has revealed the top 20 retailers in the UK, scoring each retailer a percentage based on their performance against a range of criteria, as judged by a survey of 1,000 smartphone and tablet users in the UK.
The average score across all retailers was 57%, an improvement on the 47% average seen last year. Retailers were assessed based on their mobile sites as well as any Android or iOS apps.
John Lewis scored 84%, followed by Argos in second place with 75%. Beauty retailers in the top 20 included Amazon in fourth place (67%) and Marks and Spencer at number five (65%).
John Lewis was said to have a “consistently good mobile strategy” with smooth experiences reflective of the main desk top site.
UK beauty retailer Boots also scored higher than average with a score of 77.8%, ranked at number ten. Elsewhere, Asda and Tesco also scored highly, ranking in sixth and seventh place respectively.
David Bowen, Director of Product Management for Commerce at Episerver, commented: “The top performing retailers in 2015 have demonstrated their ability to evolve their mobile strategies to meet the demands of consumers, offering added value features that mix clicks with bricks, personalised content and a consistent, quality experience to every user, regardless of the device and platform.”
