US beauty brand Julep has opened a pop-up shop in New York City. Open between 13-22 December, the shop, located at 102 Fifth Avenue, is said to invite visitors to “personally experience Julep's Maven online subscription service in the real world”.
The brand is sold via QVC and Sephora in the US, and launched its Maven subscription service in 2011.Visitors to the pop-up space can find out more about the brand, as well as compile a range of products to create their own Maven box or gift the subscription to a friend or family member.
"With our first pop-up, we're bringing online retail to the physical world," said Jane Park, CEO and founder of Julep. "Most pop-ups are temporary retail stores that leave customers thwarted when they're gone. With the Julep New York pop-up, we're seamlessly integrating e-commerce subscriptions into the store experience, turning a one-time shopping trip into a long-term customer relationship."
