In mid-August, US skin care firm Kiehl’s will launch Super Multi-Corrective Eye-Opening Serum for the eye contour area.
It is a follow-up to the firm’s Super Multi- Corrective Cream, which was launched in the same month last year. The product contains botanically derived rhamnose, a deoxy sugar usually extracted from buck-thorn and similar plants and which is claimed to promote cell proliferation, helping to thicken the thin skin in the eye area and to prevent glycation, which ages the skin. It also contains the hydrating polymer sodium hyaluronate, which is claimed to smooth the appearance of wrinkles, and skin illuminating minerals for a surface brightening effect.
The product is designed for use on the whole eye contour area and will cost $48 for a 15ml airless pump. In October, the firm will follow up with another serum, Hydro-Plumping Re-Texturizing Serum Concentrate. Designed for use on the face, it contains vegetable glycerin derived from coconuts and other plants, and shiso leaf extract, which the firm claims helps to anchor moisture inside the skin layers. It will cost $58 for 50ml. Both products will be available from Kiehl’s outlets in the US.
Patricia Mansfield-Devine, Rennes
