L’Oréal Paris has launched what it says is the world’s first online international make-up artist contest on YouTube, called The Brush Contest.
Applicants to contest are in the running for a €100,000 prize and the title of 2015 L’Oréal Paris Makeup Designer. Contestants can enter from 13 countries including the UK, US, Canada, Australia, Germany, China, Thailand, Italy and Turkey. To enter, applicants must submit 3-minute video tutorials by 15 February.
"Digital technology now allows us to discover the undiscovered," says Malena Higuera, Senior Vice President of Marketing, L'Oreal Paris. "At our core we are constantly empowering women to be their own makeup artist providing them with superior products, advice and education on how to design looks on themselves at home. There is a robust online community of people who consider makeup artistry a true passion. The Brush Contest will give them a stage to showcase their talents and potentially become the Makeup Designer for the world's largest beauty brand and collaborate with us to design new makeup trends, and inspire and empower other women around the world through makeup artistry."
