L’Oréal Paris has named Soo Joo park as its latest spokeswoman – the first Asian-American to represent the brand in its 106-year history.
Park, who was born in Seoul, South Korea, moved to Anaheim in California when she was 10. Park, who studied a degree in architecture, only started modelling when she was 26, after being scouted while at work.
“The thing is that I’m Asian, but I’m also Asian-American,” the 28-year-old told Style.com. “And I think growing up in America and having a multicultural background, you know where you stand but you also want to melt into the pot. It’s such an honor, but I also think the world is getting smaller and the globalisation of commerce is influencing industries like beauty and fashion. So to be the first to represent a global brand is a huge honor. But I don’t want to be just that one thing; I want to be the global ambassador.”
