Russian model Irina Shayk has been named as L’Oréal’s new international spokesperson. Shayk has previously appeared in Vogue, Elle and Vanity Fair and made her acting debut in Hercules last year.
Shayk said: “I am forever grateful for this opportunity. Becoming a part of the L’Oréal Paris family represents more than just being a beauty ambassador. To me, L’Oréal Paris has always been a brand that inspires and and motivates the greatness inside of you. I am moved and honoured to represent such a beautiful message and encourage women of all ages to always feel confident and embrace their true self!”
Cyril Chapuy, Brand Global President at L’Oréal Paris, said: “Irina and I have known each other for over eight years. She is an irresistible super woman who exudes glamour and elevates the definition of beauty to another level. From fashion designers to millions of social media fans and followers, she fascinates us all with her perfect beauty, but also with her genuine sense of humanity and generosity. Myself and the L’Oréal Paris team are thrilled to have her as a new member of the lorealista family!”
Shayk joins existing spokespeople Karlie Kloss, Blake Likely and Lara Stone.
