L'Oréal Paris has signed an agreement with digital training specialists General Assembly to build an online learning platform for all L'Oréal employees. The new programme is called The Essentials of Digital Marketing.
L'Oréal employees will be given access to more than 70 learning modules that will help them to improve their digital skills and knowledge of online marketing. Those working in marketing, digital, communication and retail will be offered a chance to attend workshops on e-commerce, precision marketing and social media.
The training will initially be rolled out across ten pilot countries, including the US, Russia, Brazil and France. The rest of L'Oréal's 7,000 strong team of employees will recieve the training at a later date across the next 18 months.
The new scheme is part of a wider programme at L'Oréal which aims to improve the skills of employees and put digital strategies at the core of their business. The company's staff will also be invited to take part in hackathons, e-commerce workshops and reverse mentoring sessions led by talented young digital marketers.
Lubomira Rochet, Chief Digital Officer at L'Oréal, commented: "Our mission is to place digital at the core of our business so we can personalise our relationship with consumers, to send them the right message at the right time in the right context for them. This is why investing in our talent and constantly improving our digital capabilities is a strategic imperative for L'Oréal."
Jake Schwartz, Co-founder and CEO at General Assembly, added: "L'Oréal has set a powerful precedent for other employers by equipping their team with one of the most promising models of education, ensuring they're well-equipped to be leaders in the emerging landscape of digital marketing."
