La Prairie has opened a new flagship boutique at 199 rue Saint Honoré in the 1st arrondissement in Paris.
The 2,000sqft boutique, which spans three levels, houses treatment rooms and sells the brand's offering of skin, body care, foundation and fragrance products.
The design of the boutique was inspired by a Parisian-style apartment and makes use of 'tranquil' colours such as grey, white and silver. The main floor features a 'collection wall' comprising a walk-through of La Prairie's products showcased by collection. Meanwhile, the brand has incorporated a number of digital features; clients are able to use iPads to explore the products in more detail, while the brand's latest news is projected onto a giant screen. Clients reach the second floor, where they are invited to undergo a personalised consultation prior to treatment, via a glass staircase.
Laurent Leblond, General Manager for France, said: ‟La Prairie’s success story continues. We are proud to inaugurate our first Paris flagship store that fully expresses the brand’s DNA while showcasing our products beautifully in a location so perfectly suited for La Prairie.”
