Ladival brings unique sun care to the UK

Published: 9-Jan-2015

The brand is the first mainstream line to offer infrared-A protection alongside UVA and UVB defence

Ladival Sun Protection launches in the UK this month (January 2015) with a premise unique to mainstream sun care; as well as protecting against both UVA and UVB, it also shields from infrared-A.

Infrared-A makes up a third of the sun’s damaging rays and is the most deeply penetrating, causing both long and short term damage. Unlike UVA and UVB rays, it can’t be absorbed or reflected by traditional sun protection ingredients; protection needs to take place inside the skin cells. Ladival protects against infrared-A by delivering a special formulation of the most effective antioxidants directly into the cell to boost its defences.

Justine Hextall, Consultant Dermatologist and Fellow of the Royal College of Physicians, says: “Standard sunscreens that we currently know and buy only protect against UVA and UVB. That means they protect against just 7% of the sun’s rays. By choosing a sunscreen that also includes infrared-A protection, people can protect against 37% of the sun’s rays – that’s protection against four times more of the sun’s damaging rays. Because of their long wavelength, infrared-A rays penetrate the epidermis and dermis and can lead to the formation of free radicals, which can damage body cells and cause both short and long term skin damage. Effects can include premature skin ageing, decreased skin elasticity, and increased wrinkling, but most importantly, damage to skin DNA that can also impact your long term health.”

Already a leading brand in Europe and the number one selling brand in German pharmacies, Ladival offer lotions and sprays with SPF15, 30 and 50 as well as a kids range. The non-greasy formulas are water resistant and offer instant protection. The range is available at Boots and leading supermarkets now, with all products priced at £19.99.

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.

You may also like