French beauty brand Lancôme (L’Oréal Luxury Products) is partnering with fashion designer Jason Wu to launch a limited-edition colour collection which will hit stores in September.
“Jason’s vision of femininity and talent for designing clothing and accessories that truly embody a modern, elegant and stylish woman are directly in line with Lancôme’s brand equity. By partnering with Jason, we are able to reach an even more fashion savvy and sophisticated woman,” said Silvia Galfo, Senior Vice President of Marketing.
The brand has been ramping up its celebrity partnerships of late, revealing last month that it will collaborate with fashion designer Alber Elbaz on a collection to be launched in June. Previously, the brand has also partnered with British actress Kate Winslet on a limited-edition make-up line.
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