Lancôme has named Isabella Rossellini as its newest Muse. The actress first became the face of the brand in 1983 and retained the role for 14 years. Now, aged 63, Rossellini has returned to the brand as a regular spokesperson.
François Lehmann, General Manager of Lancôme, commented: “Beyond Lancôme’s values, which she represents so magnificently and quintessentially, Isabella embodies the idea of an accomplished beauty that is synonymous with well-being. She also maintains a very positive, serene attitude to age, wich she experiences as liberating and self-affirming.”
Rossellini is expected to provide comment for press statements as well as on the Lancôme website and at special events.
“I am overwhelmed with emotion to come back to Lancôme. Our collaboration meant so much to me in my life. Continuing it fills me with immense joy and great expectations. I am also well aware that this decision goes well beyond me: it’s a strong indication of Lancôme’s inclusiveness and celebration of all women,” Rossellini said.
