L'Oréal-owned brand encourages members of the public to share a 'hand heart' image to help raise funds
Lancôme has launched a number of new initiatives to boost support of St. Jude Children’s Research Hospital.
The L’Oréal brand is a long-time supporter of the US paediatric treatment and research facility, having donated funds to it for the past seven years.
From 16-22 October, Lancôme is carrying ou t a seven-day fundraising drive, donating $1 to St. Jude for every transaction made on its US website and at all Lancôme counters in the US.
Meanwhile, the brand has launched an interactive campaign that encourages members of the public to share posts of moments of happiness with a ‘hand heart’ and #LancomeLovesStJude.
For every post on Instagram or Twitter, Lancôme will again donate $1 up to $10,000.
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