Pure Beauty shows you how to take inspiration from the fashion houses at February’s AW16 London Fashion Week to build awareness around your beauty brand.
The London Fashion Week (LFW) front row is always interspersed with the biggest names in fashion. With a sprinkling of A-list celebrities and the most coveted seats for today’s it-girls, it is a parade of fame, wealth, popularity and high end fashion as it introduces clothing that will be desired by fashionistas everywhere.