Linda Evangelista, the 51-year-old Canadian supermodel, has been appointed as Vice President and Creative Director of Erasa XEP-30.
Erasa XEP-30, created by BioMimetic Laboratories, is a premium skin concentrate designed to target ageing through its peptide-rich formula, which blends scientific and natural ingredients.
Evangelista said she became an "avid fan" of the product after a friend gave her one as a gift last year.
"As someone who has had the amazing opportunity to work with incredible brands and industry leaders, I'm most excited and humbled to be a part of the ERASA family because it is wholeheartedly a product I believe in," she said.
The BioMimetic Laboratories team plans to harness Evangelista's knowledge and experience in the beauty and fashion industries to aid new product launches for Erasa.
Jules Zecchino, Founder of Skyler Brand Ventures and the Chief Technology Officer for BioMimetic Laboratories, said: "We believe Linda will tremendously enhance the quality of the products in our pipeline and expect her expertise to have an immediate impact on product creation."
BioMimetic Laboratories belongs to Skyler Brand Ventures, a cosmetics R&D incubator company.
