21-Apr-2011

Lornamead acquires medicated skin care brand

The Lornamead Group, a UK based manufacturer of home and personal care products, has announced the acquisition of skin care brand Witch, previously owned by E.C. DeWitt & Company. Lornamead holds the license for Witch since 2009 and in January 2011 the brand launched Naturally Clear, an anti-blemish range.

Mike Jatania, chief executive of Lornamead, commented: “Since we have licensed Witch in 2009 we have seen strong growth in the brand, most recently achieved through the launch of our innovative anti-blemish cosmetics range. Now that we can bring Witch in our portfolio of owned brands we believe that our continued investment in this brand and growth of its distribution channels in the UK and abroad will considerably increase our share of the medicated skincare category.”

All Witch products feature pure witch hazel extract from the witch hazel plant, claimed to be a natural astringent and anti-inflammatory with medical properties.The brand is distributed in Boots, Superdrug, Sainsbury’s and Tesco in the UK.

Lornamead's acquisitions include Woods of Windsor and Yardley, bought in 2007 and 2005 respectively.

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