Lynx moves into hair care
Unilever brand continues to diversify
Commenting on the launch, Lynx Hair brand manager Richard Whitty said: “UK males are increasingly buying ‘men only’ products for which they are willing to pay a premium. We know that Lynx shoppers are style conscious and spend more time and money on their hair compared to the wider UK male market.”
The new range has a stylish, masculine design, says Lynx, which takes cues from its existing deodorant and shower gel products, to aid consumer recognition.
The products (available now) will be supported by a £5.2m marketing investment, including a TV campaign, which will air in April.
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