News
Lynx moves into hair care 30-Jan-2012
Anti-dandruff | Hair Fixatives | Hair Conditioning | Hair Care |
Hot on the heels of its first female fragrance, Unilever’s Lynx brand (known as Axe outside of the UK) continues to diversify with the launch of a new range of shampoos and hair styling products. The Lynx Hair portfolio includes five cleansers: Anti Dandruff, 2 in 1, Intense Clean, Just Clean and Attract Shampoo. It also features styling products focusing on specific end looks (Clean Cut, Messy and Spiked Up), as well as a collection of new generation cream gels in Strong, Extra Strong and Extreme.
Commenting on the launch, Lynx Hair brand manager Richard Whitty said: “UK males are increasingly buying ‘men only’ products for which they are willing to pay a premium. We know that Lynx shoppers are style conscious and spend more time and money on their hair compared to the wider UK male market.”
The new range has a stylish, masculine design, says Lynx, which takes cues from its existing deodorant and shower gel products, to aid consumer recognition.
The products (available now) will be supported by a £5.2m marketing investment, including a TV campaign, which will air in April.
Commenting on the launch, Lynx Hair brand manager Richard Whitty said: “UK males are increasingly buying ‘men only’ products for which they are willing to pay a premium. We know that Lynx shoppers are style conscious and spend more time and money on their hair compared to the wider UK male market.”
The new range has a stylish, masculine design, says Lynx, which takes cues from its existing deodorant and shower gel products, to aid consumer recognition.
The products (available now) will be supported by a £5.2m marketing investment, including a TV campaign, which will air in April.
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