Pure Beauty

MAC Cosmetics joins Morphe and Too Faced at Liverpool One’s growing beauty hub

By Becky Bargh | Published: 5-Mar-2020

In the last year, the UK-based shopping centre has strengthened its beauty offering with a number of shop openings

Beauty giant MAC Cosmetics has selected Liverpool One shopping centre, UK, to open its latest store.

Set to open on 10 April, the 2,645sqft space will offer shoppers the brand’s extensive range of make-up, skin care, brushes and accessories.

MAC joins beauty brands Morphe, Too Faced, Penhaligon’s and Kiehl’s at the space, which have all opened shops since February 2019.

“Liverpool One’s retail strategy is driven by an in-depth knowledge of our visitors, their preferences and spending trends,” said Director of Asset Management at Grosvenor Europe, Liverpool One’s owner, Alison Clegg.

“The introduction of MAC Cosmetics is in direct response to this, with an identified demand for the international beauty brands only growing.

“As well as bringing in new brands, it is equally important that we ensure tenants are in the most effective unit formats.”

Today Liverpool One’s complex offers more than 170 shops, bars and restaurants.

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