UK contract manufacturer Nicholas James sought the expertise of M&H Plastics for its Passion for Natural Aloe Vera product range. The company hoped to catch the eye new customers with improved packaging, more akin to cosmetic presentation, to create greater shelf presence and position the brand as a more sophisticated solution.
M&H created a gloss black tube with new graphics, including photographic flexo prin and silver lustre silk screen print, and a bi-injected colour cap for a luxury look.
Peter Liversidge, Technical Director of Nicholas James, commented: “We wanted to create a look that our existing customers would recognise and also attract a new market segment. The new tubes from M&H will enable us to achieve this through the quality of their manufacture, the new design and the print.”
