Male grooming sector shows steady recession proof growth

Published: 9-Sep-2014
Male Grooming

Men’s skin care has shown substantial growth in recent years, comprising only 8% of total beauty and personal care sales in 2012, but outperforming all other categories bar deodorants

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Men’s skin care has shown substantial growth in recent years, comprising only 8% of total beauty and personal care sales in 2012, but outperforming all other categories bar deodorants. In fact, the segment has been seemingly recession-proof, continuing to grow at an average of 6% per annum.

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