UK department store expands beauty offering with premium beauty brand
Marc Jacobs is expanding across the UK thanks to a partnership with John Lewis.
Previously sold only at Harrods, the premium cosmetics range will now be sold in John Lewis beauty halls nationwide.
The brand launched on the John Lewis website today and will arrive at the retailer’s Oxford Street flagship on 1 September. Counters in Bluewater, Cambridge and Cribbs Causeway in Bristol will follow before the end of the year.
John Lewis has also announced that it is investing £9m in expanding its beauty halls, as demand for cosmetics and fragrances is growing faster than fashion sales. Stores in Cambridge, Bluewater and Bristol will be upgraded as well as four London stores.
Catherine Gore, Vice President and General Manager at Marc Jacobs Beauty said that the brand was “thrilled” to partner with John Lewis. She said: “The UK market has always been an important part of the brand’s global strategy, and from what we have seen so far, has an incredible appetite for beauty, newness and playing with colour.”
The launch will be supported with in-store events including a window take-over at Oxford Street and a media campaign on buses, print advertising and digital activation.
John Lewis’ Commercial Director, Paula Nickolds, commented: “As Britain’s favourite department store, we are thrilled to be brining Marc Jacobs Beauty to our customers as a nationwide exclusive. We continue to outperform the UK premium beauty market and strengthening our offer with Marc Jacobs will help to further accelerate and supercharge our position as an industry leader.”
Gore added that the Marc Jacobs range was perfectly suited to the retailer. She said: “The John Lewis customer will be delighted to discover Marc Jacobs Beauty’s rich, instant colour payoff, lasting longwear, irresistible textures and effortless performance, all empowering her – or him – to get dressed with beauty.”
Sign in to see recommended stories here.