In the next of Cosmetics Business’ month-long series, Millennial 20/20 Co-Founder Rupa Ganatra explains why traditional campaigns won’t cut it with Generation Y
Growing spending power, an unprecedented amount of time spent online and an increasing demand for authenticity, millennials are transforming the beauty game for heritage brands and creating new opportunities for start‑ups who understand what they want. Traditional marketing methods are no longer the norm in this era of Instagram selfies and YouTube tutorials, but where should beauty brands start when overhauling their strategy?