British supermarket chain Marks & Spencer (M&S) has extended its pilot Mobile Pay Go system to 50 new stores across the UK.
The technology allows customers to pay via the M&S app, in an effort to reduce queues at peak times.
With 49 of the stores based in London, one store has rolled out the technology beyond the capital, in Manchester.
Today, the retailer offers beauty products across hair, skin and body care, as well as colour cosmetics and male grooming items.
Sacha Berendji, Director of Retail, Operations and Property at M&S, said: “M&S is changing to become a digital first retailer with industry-leading store operations, and Mobile Pay Go is a really exciting part of that.
“Today’s roll-out means more of our customers will be able to benefit from this popular technology and enjoy a seamless shopping experience.”
The service first launched in 2018 across six London stores.
“We all know how fast-paced London life is and how busy our customers are, so the great response we’ve had to Mobile Pay Go has been no surprise,” said M&S Store Manager Joe Erskine.
“Making it as easy as possible for customers to come in, purchase our products and be on their way is hugely important to us.”
The app is available to download on iPhone and Android devices.
