US beauty brand Mary Kay has launched a new colour line, Mary Kay At Play, aimed at the younger consumer.
The new collection, which is targeted at consumers aged 16-25, comprises four Jelly Lip Glosses in Berry Me, Crushed Plum, Teddy Bare and Hot Tomale; four Baked Eye Trio shadows in On the Horizon, Earth Bound, Ocean View and Tuxedo; four Lip Crayons in Toasted, Perfect Pink, Violet Love and Candied Apple; and four Eye Crayons in In the Navy, Purple Smoke, Green Tea and Gold Mine.
The products were all developed to be affordable and prices range from £7-£8. They are available to buy from www.marykay.co.uk.
