Meitu gives fans chance to 'try on' Lisa Eldridge's make-up

Published: 23-Nov-2016

Fans of the 42-year-old make-up artist are now able to virtually test Eldrige's classic cat-eye eyeliner and bold lipstick look

Meitu, a mobile app developer, has launched a virtual make-up look created by Lisa Eldridge through its MakeupPlus app.

The 42-year-old make-up artist has worked with Meitu to give the app’s users a chance to virtually try on one of her classic make-up looks, featuring winged eyeliner and a bright red lip.

Eldridge said: “The ability to be able to instantly try on a new make-up look is revolutionary. It really brings the fun and experimental quality of make-up to life, you can lose yourself in this app and emerge feeling inspired to try new make-up ideas.”

After trying on Eldridge’s look, the app’s users can watch in-app tutorials, and discover product recommendations and tips. The Lisa Eldridge look uses the hashtag #MyLisaLook and #LisaxMakeupPlus.

Meitu’s app also gives users the chance to explore what looks suit them best, designing their own make-up looks, changing their eye colour, grooming their brows and contouring their face.

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