Milk Makeup, a US colour cosmetics brand, has received a minority investment from private equity firm Main Post Partners.
The investment marks the first outside capital for Milk Makeup and will be used to help accelerate its growth.
Milk Makeup is on the expansion trail and has plans to quadruple its door count in 2017; it is currently sold through 200 doors.
The brand is already available in 50 Sephora stores, as well as Urban Outfitters and Birchbox, and will expand into Sephora Canada this year.
By the end of 2017 it plans to be available in 200 Sephora stores.
Josh McDowell, Partner of Main Post, said the company was “excited” to partner with Milk Makeup Co-founder and Creative Director Mazdack Rassi and his team.
He said: “Milk has a passionate customer base and innovative, creative DNA that will resonate worldwide.”
Main Post has previous experience in investing in consumer products companies. It previously invested in Too Faced Cosmetics before it was acquired by Estée Lauder at the end of last year.
Rossi said: “We are thrilled to have another opportunity to invest in an exciting brand with a dynamic team and exceptional retail partners.”
