Moonpig.com first launched its beauty gift range in August 2014. Claire Coleman, Beauty Buyer at greeting card and gift seller Moonpig.com, talks to Cosmetics Business about the transition
Claire Coleman
Which beauty brands first worked with Moonpig?
Heathcote & Ivory, Heyland & Whittle and Wax Lyrical.
How did these initial partnerships come about?
We have had a long standing relationship with Heyland & Whittle spanning four years. This brand has been included in several of Moonpig’s wines and spirits gift sets, flower and plant sets, and the gift boxes, so it seemed right to have its products within our beauty range. Heathcote & Ivory approached us during the spring of 2014 along with Wax Lyrical. The launch range only showcased a few suppliers to ensure that it was the right fit for our audience, which it has proven to be.
How well did consumers respond initially?
In January 2015 the supplier count tripled to expand the range massively with Mother’s Day in mind and we now have over 15 different beauty suppliers.
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