The collection features four fragrances. National Trust Coast – Rock Samphire and Driftwood represents the Holicote Estate in Somerset, and is claimed to have “an invigorating aroma with a spicy kick to it.” National Trust Garden – Wild Rose and Chamomille is inspired by the garden at Sissinghurst Castle in Kent and is described as a flowery and “delicately blended, romantic scent.” Meanwhile National Trust Woodlands – Beechwood and Bramble takes inspiration from the Ashridge Estate in Hertfordshire and the scent is infused with musky notes of beechwood and the sweetness of bramble to create blend said to “capture the essence of the forest.” Finally National Trust Countryside – Cowslip and Meadowsweet is inspired by the Golden Cap Estate in Dorset, and features a fresh, clean scent complemented by the strong and sweet scent of meadowsweet.
Each line comprises an eau de toilette priced at £19.50 for 100ml; hand & body lotion priced at £9.50 for 250ml; hand & body wash priced at £7.50 for 250ml, bar soap priced at £6 for 150g and candle which is sold at £15 for an average of 30 hours burn.
Tony Measom, creative consultant of Icon Partnership commented: “When we started working with the National Trust on a range of toiletries, we first looked at the competition and at those brands that harness the theme of ‘Britishness.’ We wanted to set the National Trust apart from the traditional English products that consumers can already find in the shops so we focused on the concept of a young, family oriented and ethnically diverse society as the UK today is. The nostalgia that the brand evokes is that of the 1950s.”
Measom added that in the selection of the ingredients for the range, they followed the general guidelines of the National Trust, including the fact that all products are recyclable, featuring natural ingredients and are made in the UK.
The collection is launching this month first in all National Trust gift shops and then in leading department shops throughout the UK, premium garden centres, gift shops and online for international customers.
This autumn a fifth collection will be launched, to represent the fifth pillar that is at the foundation of the National Trust’s work: houses and architecture. The fragrance will be based on lavender and thyme while at the same time the National Trust will also introduce new room fragrances to complete its offer.
