The number of companies innovating in the colour-capturing technology sector has been rapidly increasing over the past year – and now Google Glass is in on the action.
Although Google Glass halted its consumer sales in January this year, it is rumoured the next generation of interactive eyewear is already in the pipeline, with the manufacturer focusing on professionals in the workplace, according to 9to5 Google. It is thought the Google Glass 'Entreprise Edition' or 'EE' could be the next iteration to hit the market, with a sleeker and more durable design.
Despite Google going back to the drawing board commercially, it is still pressing ahead with apps that will be compatible with Google Glass and now, it has ventured into the colour capturing market working with German colour measurement supplier Techkon.
It is thought that the latest development will help to turn smartphones and wearables into “valuable measuring devices for consumer and industrial applications”, according to Techkon. Techkon ColorCatcher for Glass requires the user to place a Glass Colorchart onto the colour they want to capture. Then, by focusing the chart through the glasses, the colour will be instantly captured and displayed.
In relation to the cosmetics industry, colour capturing presents a myriad of opportunities ranging from more precise colour-matching to aid beauty counter staff to more control over the colour-sourcing process for manufacturers when creating new products. Similarly for the consumer, the benefits are paramount, with colour-capturing technology providing an efficient way to source products in specific shades.
The latest development with Google Glass follows Techkon’s announcement in May regarding the launch of the Catch Your Skin Tone app, based on the same technology. The app requires the user to insert a credit-card sized Colorchart onto their forehead, cheek and chin and set their smartphone to camera mode in order to ‘capture’ their skin colour. The app is then able to suggest cosmetic products in their shade.
