New marketing campaign from Melbourne based OEM manufacturer created for the Asian market

Published: 21-Oct-2014

Promoting manufacturing services to existing and potential customers in Asia, with a new marketing campaign specifically for the Asian market.

Pharmaceutical, sun and skin care manufacturer Baxter Laboratories is investing significantly in promoting its manufacturing services to existing and potential customers in Asia, with a new marketing campaign specifically for the Asian market.

The centrepiece of the campaign is a short film created by Melbourne based production company, The Story Lab. The film opens in bustling Hong Kong, with a female at home going through her morning routine, then shifts its focus to Victoria, Australia to highlight the unique natural environment where Baxter Laboratories is based. Shots of running streams, lush forest and wildlife create the impression that the viewer has been taken somewhere special, clean, pure.

The country location is ripe with the pure, natural ingredients that go into Baxter Laboratories’ products. As the video explains, clean air and clean water are critical elements in producing high quality pharmaceutical, sun care and skin care products. “It’s that difference outdoors that makes what we do behind these doors so special.”

Bruno Malepa, Head of Business Development at Baxter Laboratories commented “We entrusted Story Lab with our vision for our short film, and all our expectations have been met. We expect this campaign to deliver well above our initial expectations.”

The B2B marketing campaign, launching in October 2014, is unprecedented for an OEM manufacturer. It takes the customer through a journey of the incredible natural elements that Australia has to offer in developing and manufacturing pharmaceutical, sun care and skin care products. “It’s an investment for the future of our company, and shows our long term commitment to all our customers across Asia,” says Malepa.

Conveniently located in the region, Baxter Laboratories’ Hong Kong office has the technology, equipment and highly skilled professionals required to service all their valued customers across Asia. Maintaining a strong commitment to excellence, their manufacturing base will remain in Australia whilst they continue to grow their sales team in Asia. Their warehousing facilities will be expanded throughout the region, to accommodate their customers.
Baxter Laboratories TGA license and GMP manufacturing environment is paramount for their customers in Asia, and provide highly regulated quality. Joyce Ho, from the Hong Kong office commented, “Every customer I speak to asks about TGA – it is so important for them, as it gives them the highest confidence in the quality of the products we produce.”

“We are proud to be the preferred supplier to many businesses across Asia, whether they are based in Hong Kong, China or elsewhere. We intend to capitalise on this leadership position and grow our business in Asia aggressively over the next 2-3 years.”

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