Mënaji Worldwide, owner of the men's grooming brand Mënaji Skincare, has brought to market an updated look and feel for its best-selling HDPV Anti-Shine Powders.
The company chose Tennessee-based Bert-Co to create the new look packaging.
"We were delighted to work with this niche, yet established brand in the rapidly growing men's category. With a loyal male customer base, we needed to update and improve one of the brand's hero products to meet today's new aesthetics, touch and feel. Our job was to create a more environmentally sound paper package that addressed their target male customer both visually and tactically, and be true to the brand's DNA," said Brian Johnson, Vice President of Manufacturing.
The new HDPV box is functional and incorporates key package technology; with clearly marked SKU and UPC codes to enable retail stocking and processing for the brand's key department store partners. It also sports a QR Code to enable immediate and ongoing customer engagement.
"We're now 100% USA manufactured and, with heavier paper stock than our original package, our new HDPV package is better suited for our male consumers and handsomely reflects our 'affordable prestige' class of trade. The box's design seamlessly ties in to our line's established brand look and message and fits with the entire Mënaji Skincare family of products with a cohesive brand DNA look and feel," commented Pamela S Viglielmo, COO of Mënaji Worldwide.This new packaging reflects the company's support of today's sustainability. It is more environmentally friendly as it uses less printing dyes and incorporates more appropriate paper stock, to ensure a smaller carbon footprint all in a more eco-friendly manufacture process.
Mënaji Skincare is sold in select Nordstrom department stores and retailers across the US.
