Hair care brand Nexxus New York Salon Care is due to host a pop-up counter in Selfridges, London, to celebrate the brand’s UK debut.
--From 19-25 March, Nexxus will invite shoppers to visit its Beautiful Fluidity pop-up counter, where they can have hair consultations with Kevin Mancuso, Nexxus Global Hair Creative Director, or Halley Brisker, a renowned hair stylist.
During the consultations, consumers will be able to diagnose their hair’s condition using the brand’s ‘interactive mirror’, which is said to be able to define texture and density. The experts on hand will then advise a product regimen tailored for each individual.
Visitors are also invited to use the brand’s #NexxusNYHair booth, where they can film a moving portrait of their hair in action, which they could then share on social media.
Nexxus’ products, which now retail through Selfridges, are based around a number of systems including Nutritive, Emergencée and Oil Infinite.
