Nourkrin sponsors National Hair Aware Campaign

Published: 28-Mar-2014

The hair growth supplement brand is investing £1 million in the campaign, to include TV, radio and print advertising that will reach over 35 million people nationwide

Leading hair growth supplement brand Nourkrin is sponsoring the National Hair Aware Campaign throughout 2014, to help address the taboo of hair thinning and hair loss and to encourage people to seek help and understand that they are not alone with this issue.

With an investment of £1 million, including TV, radio and print advertising, Nourkrin will be reaching over 35 million people nationwide. The brand will be supported by a high impact PR programme, plus mailings to hairdressers, pharmacists, GPs and trichology specialists.

The National Hair Aware Campaign is a major new public health awareness initiative that will tackle issues surrounding hair health, and why far reaching education is needed to support everyone with a stake in the subject. Running throughout 2014, it includes three key elements: Time to Talk, the overall Campaign umbrella, will include media interviews with experts and case studies, reaching out to 30-60 year old men and women across the UK who are most vulnerable to hair loss and thinning. GPs, pharmacists and hairdressers will be involved in the programme as key opinion leaders and stakeholders. Sub-campaigns will reach consumers with specific themes such as ‘Be a Friend’ – a web-based support for female sufferers, friends and family, while ‘The Pill’ will be aimed at men and their partners. Finally, the National Hair Aware Campaign Report will be published at the end of the year to present learning, outcomes and conclusions for next steps in ‘Supporting You and Your Hair Health’.

Nourkrin has identified natural health and beauty stores as key to helping raise awareness of the campaign, as they are in an ideal position to help address the issue. Staff are invariably trained on sensitive subject matters such as this and can offer discreet and practical advice. Customers of these specialist outlets are typically loyal, so could be open to discussion, in contrast to a less personal environment such as a supermarket. For such stores, point of sale and educational materials will be provided to support both customers and staff.

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