One Direction set to launch a scent

Published: 3-Dec-2012
Distribution Fragrance

Female fragrance to be rolled out next Autumn

Teen pop sensations One Direction have signed a license partnership with Olivann Beauty, a spin-off of Fusion Brands Luxury Fragrance Division, to release their debut signature fragrance.

To date, One Direction have sold over 17 million records globally and they have over 11 million followers on Facebook and 8 million followers on Twitter.

Niall Horan from the band comments: “As a band we have been discussing making a fragrance for our fans for quite a while so we’re really excited to finally have this opportunity. We have been working away on this and we’re very proud of the way it has turned out – we really can’t wait to hear what our fans think!”

Further details about the fragrance are to be released in due course

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