Four of P&G's personal care and household brands – Crest, Pampers, Dawn and Charmin – have joined forces to launch a public art project in partnership with artist collective Higher Level Art and retailer Food 4 Less.
As part of the project, artwork will be featured on the Metro Gold Line in Los Angeles. The initiative is being supported by television station Telemundo52 Los Angeles and Outfront Media.
The artwork created so far takes inspiration from the importance of family, happiness and nature in a bid to encourage Angelenos to rediscover their neighbourhoods; it also depicts some of the brands' iconic images.
Seunghee Ha, Brand Manager, NA Go-to-Market Innovation at P&G, said: “As one of the busiest cities in the nation, we know Angelenos spend a good part of their day on the go, whether it’s commuting to and from home, school or work. P&G's public art project on the Metro Gold Line, which extends from East Los Angeles to Pasadena and back, spotlights the beauty and diversity of Los Angeles, turning the mundane task of commuting into something extraordinary. With the support of our partners, we are so proud to be able to celebrate this one-of-a-kind city.”
