P&G is bringing aid to families and individuals in West Virginia, US, following severe flash flooding that hit the region in late June.
By 3 July, heavy rainfall was experienced again leading to deaths and widespread damage to property. The Governer of West Virgina has declared a state of emergency in 44 counties.
P&G has been donating personal care kits containing items such as Secret deodorant, Crest toothpaste and Pantene shampoo to those affected, as well as offering the services of a mobile laundry unit to residents located in White Sulphur Springs. Laundry can be washed, dried and folded at the Tide Loads of Hope mobile laundry unit. The services are being offered free of charge.
The Tide Loads of Hope initiative was launched in 2005 to provide aid to those affected by Hurricane Katrina. Since then, Tide Loads of Hope has washed more than 60,000 loads of laundry for more than 45,000 families impacted by disasters around the world.
